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Data Mining and Analysis

Segmentation

Frequently the need to segment arises for budget-related reasons, that is, there is not enough money to impact all customers in the same way. In fact, often there is not enough money to impact all customers at all.

In these cases the need arises to create efficiency-oriented strategies which yield the optimum results, maximizing the profitability of investments made.

But this idea, while a good starting point, is nevertheless insufficient. It is essential to start by thinking of the fundamental strategic objective and, from there, to identify the segments of the portfolio that should be subject to differentiated treatment. This is where we believe Neuronics can bring its power to bear, contributing its experience and delivering added value.